On WEEK 1, we'll cover:

• The structure and contents of a marketing audit.
• What good marketing reporting looks like, including relevant KPIs to track.
• B2B and B2C industry benchmarks for marketing KPIs.

After the 1.5h study and Q&A session, you'll get a homework task to audit your company's marketing reporting and campaign results.

You'll get extra learning materials, including:

• Marketing KPI reporting spreadsheet template
• List of 10-15 guiding questions that you can follow
• Links to relevant online articles on marketing reporting & KPIs

On WEEK 2, we will...

• Look at 4-5 examples of GOOD and BAD websites as case studies.
• Discuss the best practices for a highly converting Home page.
• Learn how to write stronger headlines and value propositions for your web pages.

After the 1.5h study and Q&A session, you'll get a homework task to audit your company's website, brand style, and messaging.

You'll get extra learning materials, including:

• Figma file with 5 website examples and audit-style comments on each
• List of 10-15 guiding questions that you can follow for your own website's audit
• Links to relevant online articles on website conversion rate optimisation best practices

On WEEK 3, we will...

• Explore 3 good and bad examples of Instagram + LinkedIn marketing.
• Learn about social media best practices in 2025.
• Talk about best-performing content types for social media.
• Learn about writing good social media copy.

You will also learn new competitive research tips & hacks.

After the 1.5h study and Q&A session, you'll get a homework task to audit your company's social media presence, quality of content, and collect new ideas for 2025.

You'll get extra learning materials, including:

• Google Docs file with 20 great social media post examples from Instagram, Facebook, and LinkedIn
• Google Docs file with 10+ Instagram post (+ Stories and Reels) formulas that get high engagement and reach.
• Google Docs file with 10+ LinkedIn post formulas that get high engagement and reach
• List of 10-15 guiding questions that you can follow for your own social media audit
• Links to relevant blogs & LinkedIn content creator profiles that share up-to-date social media marketing advice

On week 4, you will learn...

• The top mistakes of Meta and Google ads that you should avoid at any cost.
• The full process for auditing your paid ad channels (Meta and Google Ads)
• More competitive research tips, this time for paid ads.

On top of it, you'll get a crash course in the best-performing marketing channels for B2B and B2C brands – hopefully, some great ideas for your new 2025 marketing plans.

After the 1.5h study and Q&A session, you'll get a homework task to audit your company's paid ad campaigns: results, setup, and creatives.

You'll get extra learning materials, including:

• Figma file with 30+ good B2B and B2C ad creative examples
• List of 10-15 guiding questions that you can follow for your own social media audit
• Links to relevant articles that explain how to navigate ad platforms, as well as for best practices in each

On WEEK 5, it's time to consider organic marketing: blog, newsletters, automated emails.

We will talk about how non-paid marketing is different in 2025 from 2022. And take a look at some brilliant tactics of other brands (that you can copy).

After the 1.5h study and Q&A session, you'll get a homework task to audit your company's blog and email strategy.

You'll get extra learning materials, including:

• List of recommended tools for SEO and email marketing
• Google Docs with 10+ DOs and DON'T for content marketing and marketing emails 
• List of 10-15 guiding questions that you can follow for your own social media audit
• Links to relevant guides on blog SEO, newsletter setup, and marketing email automation

In our final week, you'll get to see a typical marketing audit's "Conclusion & next steps" section.

 We'll use the rest of our 1.5h to have a wrap-up discussion all together.

Throughout the 5 weeks, you've received Karola's review notes and comments on your marketing audit's Google Doc. So many of your questions will be answered already.

After the final study session, you'll write up the marketing audit summary and "next steps" section.

After you've completed your marketing audit, you'll get to schedule a 1h marketing call with Karola to discuss what's the best strategy for your marketing team in 2025.

You also have the option to purchase the Premium package. This will give you 5 extra 1:1 calls with Karola over 12 weeks after the course has ended – to have more certainty that you're on the right track. (And to get loads of extra advice.)